Why Celia Loe/ additions franchise
Tested and proven over the last 30 years, the franchisor’s production is vertically integrated: from design, manufacture to retail – hence it is able to respond promptly to changes in market needs.

Support given to franchisee
Transfer of retail operations know-how and training
Use of approved labels - Celia Loe and additions, and the IP rights.
Reliable supply of quality fashion merchandise ie. clothing and accessories which can be shipped/air-flown to franchisees.
For regional markets such as Philippines, Thailand, relevant market data can be furnished.
Guidance from franchisor on
  a) site selection
  b) store opening
  c) marketing/A&P program
  d) store management
  e) financial model.

Criteria for being a franchisee
The selection criteria of franchisees will include ample financial resources to develop the brand’s business, good know-how of local market and sensitivity to fashion trends, management experience, and relevant retail experience. Interest in fashion is a great advantage.

For general franchise enquiry, please email to customer_service@celialoe.com.